About New Icon
New Icon is a digital product and technology business that partners with small and medium-sized businesses and organisations to solve complex challenges through software, systems integration, AI and digital transformation.
Over the past 18 to 24 months, New Icon has expanded further into AI-led digital transformation. It increasingly works with clients in highly regulated sectors, including manufacturing, fire safety systems and insurance.
We spoke with Zoe Reinhardt, Managing Director at New Icon, to understand their experience working with OnSecurity so far.
Challenge: Finding a Trusted, Independent Testing Partner
As the systems that New Icon was delivering became more complex, security naturally became a bigger part of every project. Every engagement starts with a technical architecture phase, and it became clear that New Icon needed a trusted testing partner to sit alongside that process.
Because New Icon builds the systems it delivers, an independent tester was essential. Testing needed enough separation from the delivery team to keep results credible, while still being straightforward enough for New Icon to present confidently to its own clients as a genuine, arm’s-length penetration testing partner.
“Because of your security expertise, we’re able to present you to our clients as a partner for a pentest. We build the systems ourselves, so any testing needs that slight separation to make sure we’re not skewing any of the results.” – Zoe Reinhardt, New Icon
Why New Icon Chose OnSecurity
1. Technical expertise clients can trust
New Icon explored other options before choosing OnSecurity, but the combination of technical depth and responsiveness made the decision an easy one.
“What made you guys sticky, and the reason we chose you, was the combination of technical expertise and just being really responsive and collaborative.”
That technical credibility also gives New Icon’s own developers confidence in the process, including team members who have particularly high technical standards.
2. A collaborative, low-effort partnership
Once a project reaches the point where testing is needed, New Icon introduces OnSecurity to the client directly, and the client manages their own engagement from there. New Icon still logs into the OnSecurity platform regularly to keep visibility into progress, and any questions are answered quickly.
“It really speeds things up for us, because we’re hands-off. We can just say, this is on OnSecurity, and we don’t have to do anything after that. The way we’re able to align our development and testing windows, especially for retests, is also really good.”
3. Communication that works for every audience
New Icon works with both technical and non-technical stakeholders across its client base, and found OnSecurity’s team able to adapt to both.
“Some people are technical, some people are non-technical, and just being able to flick that switch has been great.”
Solution: A Hands-Off Model Clients Manage Themselves
New Icon’s clients each manage their own engagement within the OnSecurity platform, with testing scoped and scheduled separately per project. This gives clear visibility over each client’s testing and retesting cycles, and means New Icon’s team can stay hands off day-to-day while still checking in on progress when needed.
For one long-standing client in a highly regulated sector, OnSecurity’s testing identified a high-risk vulnerability early. Flagging it gave the team a clear, immediate priority to focus on and resolve, addressing an issue that could otherwise have gone unnoticed and left the client’s sites exposed.
“OnSecurity highlighted one really key issue, so it gave us something to focus on straight away. It was a high-risk vulnerability that, if we hadn’t tested, nobody would have known about, and it would have left the client’s sites exposed.”
Impact: Faster Prioritisation, Less Admin for the Team
✓ A trusted, independent penetration testing partner for New Icon’s clients
✓ A high-risk vulnerability identified early for a live client, before it could be exploited
✓ Reduced workload through a hands-off, client-managed engagement model
✓ Development and retesting windows that align smoothly with delivery timelines
✓ Clear communication for both technical and non-technical stakeholders
Would New Icon Recommend OnSecurity?
“Yes, without hesitation. Security is really important, increasingly more so than ever, and I think the whole team feels we’ve found a trusted partner. The quality of testing, the depth of knowledge, and the way we’re able to work together stand out most.”
“It’s been consistently positive and feels like a trusted extension of our delivery ecosystem at New Icon. You’re all really knowledgeable, professional, good to work with, and communication has been really solid.”
From presenting a credible, independent testing partner to its own clients, to catching a high-risk vulnerability before it could be exploited, New Icon’s experience with OnSecurity has centred on one thing: a partnership it can trust to represent it well.
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